Art Advisory
The role of the art advisor has evolved significantly. It is no longer limited to advising major collectors; it now extends to new clients: companies incorporating corporate art, funds investing in art as a financial asset, and institutions expanding their collections through external consultants who complement their in-house teams.
Hybrid profiles are also emerging—professionals who can advise on digital art, cryptoart, or NFTs—due to the rise of the digital market, which still raises many questions within the sector. These roles require a strong network and a deep understanding of the global market.
Digital Management and Content Creation
Online presence is no longer optional. Museums, galleries, and fairs increasingly rely on digital content: platforms like Instagram, TikTok, LinkedIn, newsletters, podcasts, and video. The growth of these channels has created job opportunities such as Social Media Producer or Assistant Digital Editor at internationally recognized institutions. On The Art Newspaper’s website, jobs in these fields appear frequently.
These roles require storytelling skills to communicate art effectively, as well as the ability to analyze metrics (reach, engagement, conversions) and coordinate with marketing, programming, or curatorial departments. Employers particularly value candidates with technical expertise in SEO, data analysis, and design.
Data Analysis, Valuation, and Technology
Data analysis is now present at every stage of the art market: from understanding collector behavior to studying historical pricing and market trends. Platforms like Artnet and Artprice offer databases with millions of records, enabling price modeling, historical comparisons, and portfolio valuation.
Additionally, AI and machine learning tools are being adopted to forecast demand, generate personalized recommendations, or even develop automated curatorial models. Projects like those by the Helsinki Biennial explore placing artworks in urban spaces using aesthetic affinity algorithms.
Profiles with training in statistics, technical skills, and cultural sensitivity are taking on key roles. These include market analysts, valuation specialists, or digital platform managers.
Cryptoart and NFTs
Although the speculative boom of NFTs has cooled, they remain an active segment of the art market, with platforms, artists, and collectors continuing to explore their potential. Professionals are needed with knowledge in tokenization, smart contracts, intellectual property, and digital monetization models.
The rise of these formats has created a new field for advisors and digital project managers. It has also opened opportunities for virtual experience developers and lawyers specializing in IP.
Mentoring and Professional Development
The art world remains a sector where networking and personal relationships play a central role. Initiatives such as Art Market Mentors, led by figures such as Jussi Pylkkänen (former global president of Christie’s), help young professionals connect with senior mentors in the field.
These programs directly address the oversaturation of academically trained candidates lacking hands-on experience. They offer a vital way to develop strategic, commercial, and leadership skills within the art ecosystem.
The job landscape in the art market is being redefined. Traditional roles—curator, artistic director, collection manager—remain important. But they are now increasingly complemented by professionals who can navigate a digital, global, and fast-changing environment.
For those looking to enter the sector with an updated perspective, we recommend:
- Hybrid training: Combine art studies with training in digital marketing, data analysis, or blockchain.
- Hands-on experience: Internships, mentorship programs, and attending networking events are key steps for career development.
- Adaptability: Stay open to new geographies, emerging formats, and the social values today’s cultural consumers care about.